Featured Post

Your browser might say connection to this site is not safe

This is because of the out-dated coding. I will update it as soon as possible. Also, you are safe, it's just some mixed content stuff ...

Commentary: Cosmopolitan vs. L’Officiel Hommes Nov. 2013

Big Bang TOP - L’Officiel Hommes Magazine November Issue ‘13
TOP randomly in bed?...
I find the differences in magazine spreads interesting. Many of these differences depend on the targeted audiences of the magazines (women and men). Let's take a look at November's magazine spreads in order to examine if there are differences between femme and homme magazines, and how those differences matter.

Part I: Cosmopolitan Pictures
Clockwise, starting at top left: Lee Hyori, Lee Hyori, SNSD's Tiffany, SNSD's Yuri
Cosmopolitan's marketing strategy is obvious: "Sex Sells". But that does not mean that they are completely unreasonable. In fact, to me it seems Korean Cosmo is a lot more wholesome than American Cosmo. The girls are even dressed for the season; all of them sport long sleeves and tights,with the exception of Yuri, because we can't see what she's wearing. Tiffany barely looks sexualized at all; she's even, gasp, actually sitting on the chair. Obviously, Lee Hyori's undergarment-special is not an everyday look, but it fits her image as a thirty-something in the Korean entertainment industry, and I have a feeling she did not oppose to the image. I could be wrong, but Lee Hyori seems like the type of woman who sticks up for herself.  Having said all that, I don't understand the bed in Image Two, but I guess magazines in general have weird props. 

Overall, I think it is clear that Cosmo likes to sexualize women, but it is not to the extreme that I feel uncomfortable looking at the images. I think all the girls look hot, and maybe it's a little post-feminist, but the girls look in control of their sexual prowess. I will say Yuri's image is a little too voyueristic for my taste, but the magazine does not seem as degrading as I expected it to be.

Part II: L’Officiel Hommes Pictures & How They Relate to Cosmo
All pictures feature Big Bang's TOP.
TOP is a sex object in a different way than the girls are in Cosmo. Instead of the reader scophophiliatically viewing him (like they do to the girls within the Cosmo images), TOP represents a fetishization of the classy, upper-class, man. Instead of looking at his body as the source of pleasure, we look at his clothes and demeanor. The neutral tones and masculine props (e.g. the leather chair, and faux-cigar flower) add to his image as a capable, idealized man. I'm not complaining. Call me a misandrist, but I like looking at TOP looking hot. His jawbones and suits entice me. I only wish he didn't look quite so condescending or supercilious in his poses; the arched eyebrows in Image One, the 'smoking' Image Two, the casual pose in Image Three, and the too-cool-for-school glasses in Image Four all add to a Mr. Darcy-esque mien.

I think for both magazines, the images represent a goal for the readers. The more women-focused Cosmopolitan, and the more men-focused, L'Offifiel Hommes, both have their targeted gender as the models. I think then that the poses and styles of the spreads are dictated by the gender's view of its worth: for women, it's in their body and sex appeal, for men it's in how they carry themselves. Both magazines show attractiveness, just through different ways. So it's not expected for a femme magazine and a homme magazine to have the same spreads.

 What are your thoughts (on the pictures or my comments)? Want more articles like this?
Share in the comments below.


Im cr. kmagazinelovers.tumblr.com,
Copyright © 2013 K-world Style (K-pop & K-Drama Fashion)